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Made in London. Manufacturing windows & doors for the trade since 1980
It’s been just one year since aïr’s most impressive range of high performance sliding and folding doors hit the market. The phenomenal success of the brand has taken the industry by storm.
Brand ambassador Jay Patel talks to Glass and Glazing Products about what’s behind the most exciting brand and why it resonates with so many architects, designers and homeowners.
Pre-empting the rapid rise in open plan living, aïr embraced this market with something very different. The focus was on a customer experience. How customers feel when they buy something. Mapping the journey from the initial thought, to choosing the options, and owning an aïr door. Nothing is left to chance.
The product gives customers everything they need. Often aïr installations are for new build or transformational replacements rather than a straight exchange from one door to another. The reason it’s chosen for so many of these exciting projects is because it offers so much to customers. When people see the product they want it. For a big purchase it’s the detail that matters.
We talk of boundless possibilities. It means refined homeowners can style the perfect door for their homes. There are bi-fold and lift & slide options. Wider and taller means fewer panes, and slimmer frames means better views. Then ther
e are the colours and finishes. Handles add another dimension. Think about adding extras to a car, and that’s how customers build aïr.
High performance comes from the impressive engineering. aïr is built to withstand extreme conditions and to endure the rigours of daily life. Where it can be better, it is. Nylon is replaced with stainless steel, gaskets are Teflon coated. A 300kg door can be opened with just two fingers of pressure. Every detail has been chosen to impress homeowners.
The concept has been proven. In just one year after the official launch there are 11 aïr accredited retailers. All have installed aïrzones to demonstrate the styling and engineering of aïr. This isn’t another wide span door, aïr is in a different arena. aïr is the brand experience designers and homeowners have been waiting for and is set to become the leading sliding and folding door in the UK.
